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About us...

As a company we have developed a range of equipment to help teach children and novices the core skills that are required in Rugby.

Firstly we took it upon ourselves to see how we could show how we could mark a ball to aid in instruction. An initial design of dots was produced and was received positively by both professional clubs and schools. However we felt it still needed work. Following feedback we removed the dots and replaced it with a rainbow, the thumb dots were replaced by one big red spot. The blue and green spots were changed to splats and the Tomahawk ball was born.

The bright colours were used to help a child engage and make the ball look fun. We then needed a brand. A google search of the word core found that “Chief” was a Synonym of the word “Core”. This then enabled us to produce a character that would be the forefront of our brand and familiar to a child. 

After researching Rugby coaching manuals we found that they weren’t to be very fun and colourful. This is why the cartoon style characters were produced. These two characters were now going to be used in our oaching manuals. The wording and instructions within these manuals are designed for a child to read and relate to. The use of numbers and primary colours provides additional education and certain words are highlighted with specific “phonic sounds” (ch, th, all etc etc). 

The characters required names:

Rugby is a tough sport and recently parents have been put of letting their child play due to the injuries that can occur. We believe that if a child can learn the core skills and values that makes a good rugby player they can enjoy playing in a much safer manner. 

Chief Rugby also supply additional safety equipment:

They are specifically aimed as either a genuine safety equipment or as a extra visual training aid to further increase safety level. But not take the physical nature of Rugby away.

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08432 899 727


Chief Rugby, 57 Baslow Road, Sheffield, South Yorkshire, S17 4DL.

Getting in Touch...

Chief Rugby, 57 Baslow Road, Sheffield, South Yorkshire S17 4DL

08432 899 727


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